The Entrepreneurs Guide To Customer Development
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The Entrepreneur's Guide to Customer Development
| Author | : Brant Cooper |
| Publisher | : Anchor Books |
| Total Pages | : 0 |
| Release | : 2010 |
| Genre | : Customer relations |
| ISBN | : 9780982743607 |
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Presents a framework for starting and building new businesses based on the authors' insight that "most startups fail because they didn't develop their market". Based on Steve Blank's 2005 book 'The four steps to the Epiphany', this non-fiction novella aims to help readers to develop customer development.
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