The Everything Guide to Customer Engagement

The Everything Guide to Customer Engagement
Author: Linda Pophal
Publisher: Simon and Schuster
Total Pages: 304
Release: 2014-08-08
Genre: Business & Economics
ISBN: 1440580561

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Expert advice and strategies for winning--and keeping--customers! Apple, L.L. Bean, Zappos.com, Nordstrom, Lego, Southwest Airlines. All of these extraordinarily successful businesses have one thing in common: They have famously loyal customers. These companies understand that customer engagement is just as important as quality products and services when it comes to customer loyalty and retention. With The Everything Guide to Customer Engagement, you can learn the highly successful strategies that have been working for business all over the world. Inside, you'll find essential information on how you can better: Reach customers in person and online Create a community Build your social media presence Bring in new business Grow your reputation It doesn't matter if your business is large, medium, or small. With this guide, you'll learn the tips and techniques to make your customers and their priorities your number one focus, now and in the future.


The Everything Guide to Customer Engagement
Language: en
Pages: 304
Authors: Linda Pophal
Categories: Business & Economics
Type: BOOK - Published: 2014-08-08 - Publisher: Simon and Schuster

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Expert advice and strategies for winning--and keeping--customers! Apple, L.L. Bean, Zappos.com, Nordstrom, Lego, Southwest Airlines. All of these extraordinaril
The Everything Guide To Customer Engagement
Language: en
Pages: 304
Authors: Linda Pophal
Categories: Business & Economics
Type: BOOK - Published: 2014-09-18 - Publisher: Simon and Schuster

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Successful businesses have one thing in common: they have loyal customers. Customer engagement is as important as quality products and services when it comes to
Customer Engagement in Theory and Practice
Language: en
Pages: 175
Authors: Katarzyna Żyminkowska
Categories: Business & Economics
Type: BOOK - Published: 2019-02-27 - Publisher: Springer

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Offering a pragmatic understanding of customer engagement as an object of effective marketing management, this book takes an integrative approach and brings tog
Valuing Customer Engagement
Language: en
Pages: 0
Authors: V. Kumar
Categories: Business & Economics
Type: BOOK - Published: 2024-01-11 - Publisher: Palgrave Macmillan

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In recent years, the concept of customer engagement has evolved as a powerful tool in the managerial toolkit of firms to incorporate a profitable approach to cu
Handbook of Research on Customer Engagement
Language: en
Pages: 544
Authors: Linda D. Hollebeek
Categories: Business & Economics
Type: BOOK - Published: 2019 - Publisher: Edward Elgar Publishing

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Customer engagement is now a critical research priority in contemporary marketing. In this Handbook, a cadre of international scholars offer an overview of curr