The Global Marketing Imperative
Download The Global Marketing Imperative full books in PDF, epub, and Kindle. Read online free The Global Marketing Imperative ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
The Global Marketing Imperative
Author | : Michael R. Czinkota |
Publisher | : N T C Business Books |
Total Pages | : 328 |
Release | : 1995 |
Genre | : Business & Economics |
ISBN | : |
Download The Global Marketing Imperative Book in PDF, Epub and Kindle
The global imperative the world is your marketplace; Familiarity breeds success international research: the broad-brush approach; The closer, the better in-depth international research; Taking your first steps finding local guides and shipping the goods; Presence without proprietorship easing into the market through licensing and franchising; The art of negotiation: global style; What if the shoe doesn't fit adapting products for international markets; What price the world? global pricing strategy; The payoff establishing terms of payment; Tapping into public financing commercial loans and lines of credit; Countertrade the old barter system takes on new life; Betting on the winners foreign direct investment, joint ventures, and management contracts; Who'sat the whell? controlling foreign operations; Getting the word out global promotional strategies, policies, and ploys; Remarkable, risky, and rewarding global marketing into the 21st century.
The Global Marketing Imperative Related Books
Pages: 324
Pages:
Pages: 320
Pages: 292
Pages: 196