The Handbook Of Customer Satisfaction And Loyalty Measurement
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Handbook of Customer Satisfaction and Loyalty Measurement
| Author | : Nigel Hill |
| Publisher | : Gower Publishing, Ltd. |
| Total Pages | : 312 |
| Release | : 2000 |
| Genre | : Business & Economics |
| ISBN | : 9780566081941 |
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An examination of how to use research effectively. It takes the reader step by step through the process of designing and conducting a survey to generate accurate measures of customer satisfaction and loyalty. This new edition includes four new chapters on loyalty measurement.
Handbook of Customer Satisfaction and Loyalty Measurement Related Books
Language: en
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Type: BOOK - Published: 2000 - Publisher: Gower Publishing, Ltd.
An examination of how to use research effectively. It takes the reader step by step through the process of designing and conducting a survey to generate accurat
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The third edition of the book offers a thorough guide to collecting and reporting accurate measures of customer satisfaction as well as useful advice on how to
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Customer satisfaction and loyalty are becoming increasingly important to most organizations since the financial benefits from improving them have been well docu
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Type: BOOK - Published: 2017-07-05 - Publisher: Routledge
Customer satisfaction and loyalty are key differentiators between the better and poorer performing businesses in most markets. Satisfaction drives loyalty and l
