The Handbook Of Key Customer Relationship Management
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The Handbook of Key Customer Relationship Management
| Author | : Ken Burnett |
| Publisher | : FT Press |
| Total Pages | : 0 |
| Release | : 2001 |
| Genre | : Customer relations |
| ISBN | : 9780273650317 |
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This guide shows how CRM (customer relationship management) uses technology to merge everything you know about a customer in one place, merge all the systems they encounter into one unified process and then use that knowledge and interface to sell to them, one customer at a time.
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