The Idea Writers

The Idea Writers
Author: T. Iezzi
Publisher: Springer
Total Pages: 213
Release: 2016-09-27
Genre: Business & Economics
ISBN: 1137510447

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The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns.


The Idea Writers
Language: en
Pages: 213
Authors: T. Iezzi
Categories: Business & Economics
Type: BOOK - Published: 2016-09-27 - Publisher: Springer

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The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to w
The Idea Writers
Language: en
Pages: 225
Authors: Teressa Iezzi
Categories: Business & Economics
Type: BOOK - Published: 2010-12-07 - Publisher: Macmillan

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This book is a must read for any copywriter and anyone looking to understand the new realities of the brand creativity business. A memorable slogan has been the
The Writer's Idea Book
Language: en
Pages: 0
Authors: Jack Heffron
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2002-11-15 - Publisher: Writer's Digest Books

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"Where do you get your ideas?" &break;&break;It's a question and a quandary that bedevils every writer. And once you've got an idea, what then? Ideas without a
The Writer's Idea Workshop
Language: en
Pages: 0
Authors: Jack Heffron
Categories: Authorship
Type: BOOK - Published: 2003 - Publisher: Writer's Digest Books

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This volume draws on the success of its idea generating predecessor "The Writer's Idea Book" and takes readers to the next step--assessing their ideas and growi
A Writer's Book of Days
Language: en
Pages: 272
Authors: Judy Reeves
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2010-08-10 - Publisher: New World Library

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First published a decade ago, A Writer's Book of Days has become the ideal writing coach for thousands of writers. Newly revised, with new prompts, up-to-date W