The Impact of Mass Marketing Techniques on the American Political System

The Impact of Mass Marketing Techniques on the American Political System
Author: John McNamara
Publisher:
Total Pages: 174
Release: 1981
Genre: Mass media
ISBN:

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The Impact of Mass Marketing Techniques on the American Political System
Language: en
Pages: 174
Authors: John McNamara
Categories: Mass media
Type: BOOK - Published: 1981 - Publisher:

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The Mass Marketing of Politics
Language: en
Pages: 186
Authors: Bruce I. Newman
Categories: Business & Economics
Type: BOOK - Published: 1999-07-02 - Publisher: SAGE Publications

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Bruce I. Newman tells us briskly, firmly what our instincts also tell us: We are mass marketing images rather than providing real leadership. --Paul Simon, Form
The Marketing of the President
Language: en
Pages: 185
Authors: Bruce I. Newman
Categories: Political Science
Type: BOOK - Published: 1994 - Publisher: SAGE

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"Professor Bruce I. Newman correctly points out that in this information age, a candidate and his staff can test a new issue or idea very quickly, and if it loo
Political Marketing in the United States
Language: en
Pages: 331
Authors: Jennifer Lees-Marshment
Categories: Political Science
Type: BOOK - Published: 2014-08-28 - Publisher: Routledge

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Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview o
The Interplay of Influence
Language: en
Pages: 380
Authors: Kathleen Hall Jamieson
Categories: Business & Economics
Type: BOOK - Published: 1997 - Publisher: Wadsworth Publishing Company

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Focusing on the persuasive strategies of journalists, advertisers, and politicians, this text examines the power of the mass media to influence the perceptions