The Influence Agenda

The Influence Agenda
Author: M. Clayton
Publisher: Springer
Total Pages: 273
Release: 2014-04-15
Genre: Business & Economics
ISBN: 1137355859

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This book sets out a systematic way to understand who you need to influence, how to evaluate the priority you give to each person, what tactics will work the best, and how to plan and execute your campaign. It provides powerful tools and processes which use the psychology of influence and grounds them in experience of managing projects and change.


The Influence Agenda
Language: en
Pages: 273
Authors: M. Clayton
Categories: Business & Economics
Type: BOOK - Published: 2014-04-15 - Publisher: Springer

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This book sets out a systematic way to understand who you need to influence, how to evaluate the priority you give to each person, what tactics will work the be
Hijacking the Agenda
Language: en
Pages: 384
Authors: Christopher Witko
Categories: Political Science
Type: BOOK - Published: 2021-05-25 - Publisher: Russell Sage Foundation

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Why are the economic interests and priorities of lower- and middle-class Americans so often ignored by the U.S. Congress, while the economic interests of the we
The Handbook of Media and Mass Communication Theory
Language: en
Pages: 1002
Authors: Robert S. Fortner
Categories: Social Science
Type: BOOK - Published: 2014-03-10 - Publisher: John Wiley & Sons

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The Handbook of Media and Mass Communication Theory presents a comprehensive collection of original essays that focus on all aspects of current and classic theo
Agenda Setting
Language: en
Pages: 321
Authors: David Protess
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2016-07-22 - Publisher: Routledge

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The role of the news media in defining the important issues of the day, also known as the agenda-setting influence of mass communication, has received widesprea
Setting the Agenda
Language: en
Pages: 281
Authors: Maxwell McCombs
Categories: Social Science
Type: BOOK - Published: 2013-05-09 - Publisher: John Wiley & Sons

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Setting the Agenda describes the mass media’s significant and sometimes controversial role in determining which topics are at the centre of public attention a