The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning
Language: en
Pages: 320
Authors: William Ammerman
Categories: Business & Economics
Type: BOOK - Published: 2019-05-24 - Publisher: McGraw Hill Professional

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Marketers are harnessing the enormous power of AI to drive unprecedented results The world of marketing is undergoing major change. Sophisticated algorithms can
The SAGE Handbook of Digital Marketing
Language: en
Pages: 670
Authors: Annmarie Hanlon
Categories: Business & Economics
Type: BOOK - Published: 2022-06-10 - Publisher: SAGE

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Digital marketing changes the dynamics of traditional routes to market, augments conversations and facilitates the measurement of activities by organisations an
Deepfakes
Language: en
Pages: 88
Authors: Ignas Kalpokas
Categories: Political Science
Type: BOOK - Published: 2022-02-16 - Publisher: Springer Nature

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This book examines the use and potential impact of deepfakes, a type of synthetic computer-generated media, primarily images and videos, capable of both creatin
AI for Marketing and Product Innovation
Language: en
Pages: 268
Authors: A. K. Pradeep
Categories: Business & Economics
Type: BOOK - Published: 2018-11-26 - Publisher: John Wiley & Sons

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Get on board the next massive marketing revolution AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to arti
Marketing 2.0: The Age of Artificial Intelligence for Marketing
Language: en
Pages: 331
Authors: Dr. Aayush Mangal
Categories: Antiques & Collectibles
Type: BOOK - Published: 2024-05-28 - Publisher: kitab writing publication

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In the dynamic landscape of marketing, Artificial Intelligence (AI) emerges as a game-changer. This book explores the intersection of neuroscience, technology,