The Laws Of Brand Storytelling Win And Keep Your Customers Hearts And Minds
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Language: en
Pages: 289
Pages: 289
Type: BOOK - Published: 2018-11-02 - Publisher: McGraw Hill Professional
From the bestselling authors of The Power of Visual Storytelling comes the highly anticipated follow-up, The Laws of Brand Storytelling―the definitive quick-r
Language: en
Pages: 113
Pages: 113
Type: BOOK - Published: 2020-10-26 - Publisher: Springer Nature
Inextricably linked to human evolution, storytelling has always been a key element of the marketer’s toolkit. However, despite extensive practitioner interest
Language: en
Pages: 240
Pages: 240
Type: BOOK - Published: 2019-12-28 - Publisher: Kogan Page
Engage consumers through emotive storytelling to humanize your brand and achieve business growth, by positioning the customer at the heart of your brand story.
Language: en
Pages: 309
Pages: 309
Type: BOOK - Published: 2014-02-25 - Publisher: Greenleaf Book Group
The ultimate how-to book about brand storytelling Brand storytelling is all the rage in marketing. But few books explain how to go about cultivating and promoti
Language: en
Pages: 290
Pages: 290
Type: BOOK - Published: 2012 - Publisher: AMACOM Div American Mgmt Assn
Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior exec
