The Marketing Director's Handbook

The Marketing Director's Handbook
Author: Guy Tomlinson
Publisher: The Marketing Directors
Total Pages: 402
Release: 2008
Genre: Business & Economics
ISBN: 0955886015

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The Marketing Director's Handbook is the definitive practical guide for anyone managing or aspiring to manage a marketing function at board level. It is truly unique. In 30 chapters it is structured to help you undertake key marketing activities and solve marketing problems. It is jam-packed with insights, ideas to ensure business and personal success.


The Marketing Director's Handbook
Language: en
Pages: 402
Authors: Guy Tomlinson
Categories: Business & Economics
Type: BOOK - Published: 2008 - Publisher: The Marketing Directors

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The Marketing Director's Handbook is the definitive practical guide for anyone managing or aspiring to manage a marketing function at board level. It is truly u
The Marketing Director's Handbook Volume 2
Language: en
Pages: 60
Authors: Tim Arnold
Categories:
Type: BOOK - Published: 2020-11-02 - Publisher: Marketing Director's Handbook

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The Marketing Director's Handbook
Language: en
Pages:
Authors: Tim Arnold
Categories:
Type: BOOK - Published: 2020-11 - Publisher:

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Handbook of the Economics of Marketing
Language: en
Pages: 634
Authors:
Categories: Business & Economics
Type: BOOK - Published: 2019-09-19 - Publisher: Elsevier

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Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organization with quantitative marketing tools, p
Handbook of Marketing Strategy
Language: en
Pages: 529
Authors: Venkatesh Shankar
Categories: Business & Economics
Type: BOOK - Published: 2012 - Publisher: Edward Elgar Publishing

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This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, includi