The Marketing Imagination
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Marketing Imagination
| Author | : Theodore Levitt |
| Publisher | : Simon and Schuster |
| Total Pages | : 276 |
| Release | : 1986-04-21 |
| Genre | : Business & Economics |
| ISBN | : 0029190908 |
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A unique approach to the marketing/ management concept discusses product and marketing objectives, the relationship between client and supplier, the industrialization of service, and other facets of effective marketing strategies.
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