The Marketing Plan
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The Marketing Plan
| Author | : William M. Luther |
| Publisher | : AMACOM Div American Mgmt Assn |
| Total Pages | : 340 |
| Release | : 2001 |
| Genre | : Business & Economics |
| ISBN | : 9780814426159 |
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Packed with recent case-history thumbnails, all-new information on Internet marketing, and a thorough updating throughout, the third edition of "The Marketing Plan" outlines a comprehensive, systematic approach that guarantees results.
