The Marketing Power of Emotion
Language: en
Pages: 283
Authors: John O'Shaughnessy
Categories: Business & Economics
Type: BOOK - Published: 2003 - Publisher: Oxford University Press on Demand

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Passion Branding
Language: de
Pages: 264
Authors: Neill Duffy
Categories: Business & Economics
Type: BOOK - Published: 2004-11-19 - Publisher: John Wiley & Sons

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In a world of switched-off and disenchanted consumers, the time is right for a new approach to communicating with customers. Passion Branding is that approach.
Empathetic Marketing
Language: en
Pages: 235
Authors: M. Ingwer
Categories: Business & Economics
Type: BOOK - Published: 2017-07-01 - Publisher: Springer

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With a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their cu
The Power of Feelings
Language: en
Pages: 200
Authors: Vivian Dittmar
Categories:
Type: BOOK - Published: 2015-11-20 - Publisher: Verlag Vcs Dittmar, Edition Est

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Your Feelings determine who you are and how you live your life. Like most people, you probably spend a lot of time and money trying to create or avoid certain f
Emotional Branding
Language: en
Pages: 352
Authors: Marc Gobe
Categories: Business & Economics
Type: BOOK - Published: 2010-02-09 - Publisher: Simon and Schuster

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Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people