The Mass Marketing Of Politics
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The Mass Marketing of Politics
| Author | : Bruce I. Newman |
| Publisher | : SAGE |
| Total Pages | : 186 |
| Release | : 1999-07-02 |
| Genre | : Business & Economics |
| ISBN | : 0761909591 |
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Bruce I. Newman reveals how the US public is being manipulated by marketing strategies and tactics taken directly from the most successful market-led companies. He uncovers the emphasis on style over substance and sound-bite over real dialogue.
The Mass Marketing of Politics Related Books
Language: en
Pages: 186
Pages: 186
Type: BOOK - Published: 1999-07-02 - Publisher: SAGE
Bruce I. Newman reveals how the US public is being manipulated by marketing strategies and tactics taken directly from the most successful market-led companies.
Language: en
Pages: 186
Pages: 186
Type: BOOK - Published: 1999-07-02 - Publisher: SAGE Publications
Bruce I. Newman tells us briskly, firmly what our instincts also tell us: We are mass marketing images rather than providing real leadership. --Paul Simon, Form
Language: en
Pages: 174
Pages: 174
Type: BOOK - Published: 1981 - Publisher:
Language: en
Pages: 185
Pages: 185
Type: BOOK - Published: 1994 - Publisher: SAGE
"Professor Bruce I. Newman correctly points out that in this information age, a candidate and his staff can test a new issue or idea very quickly, and if it loo
Language: en
Pages: 349
Pages: 349
Type: BOOK - Published: 1990 - Publisher:
"This book examines mass marketing techniques in a political rather than economic context. The authors' thesis remains persuasive: democratic politics, precisel
