The Meaningful Brand
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The Meaningful Brand
Author | : N. Hollis |
Publisher | : Springer |
Total Pages | : 226 |
Release | : 2016-04-30 |
Genre | : Medical |
ISBN | : 1137365595 |
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Instilling brand loyalty among consumers is the key to long-term success, and requires focusing on meaningful differentiation: functional, emotional, or societal. Supported by data analyses, case studies and interviews, The Meaningful Brand explores the four components of a distinguished brand: purpose, delivery, resonance, and difference.
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