The Mind Of The Market
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The Mind of the Market
| Author | : Michael Shermer |
| Publisher | : Macmillan |
| Total Pages | : 340 |
| Release | : 2009-01-06 |
| Genre | : Business & Economics |
| ISBN | : 9780805089165 |
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Bestselling author and psychologist Shermer explains how evolution has shaped the modern economy--and why people are so irrational about money. Drawing on the new field of neuroeconomics, Shermer investigates what brain scans reveal about bargaining, snap purchases, and establishing trust in business.
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