The Myth And Propaganda Of Black Buying Power
Download The Myth And Propaganda Of Black Buying Power full books in PDF, epub, and Kindle. Read online free The Myth And Propaganda Of Black Buying Power ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
The Myth and Propaganda of Black Buying Power
Author | : Jared A. Ball |
Publisher | : Springer Nature |
Total Pages | : 116 |
Release | : 2020-04-01 |
Genre | : Business & Economics |
ISBN | : 3030423557 |
Download The Myth and Propaganda of Black Buying Power Book in PDF, Epub and Kindle
This Palgrave Pivot offers a history of and proof against claims of "buying power" and the impact this myth has had on understanding media, race, class and economics in the United States. For generations Black people have been told they have what is now said to be more than one trillion dollars of "buying power," and this book argues that commentators have misused this claim largely to blame Black communities for their own poverty based on squandered economic opportunity. This book exposes the claim as both a marketing strategy and myth, while also showing how that myth functions simultaneously as a case study for propaganda and commercial media coverage of economics. In sum, while “buying power” is indeed an economic and marketing phrase applied to any number of racial, ethnic, religious, gender, age or group of consumers, it has a specific application to Black America.
The Myth and Propaganda of Black Buying Power Related Books
Pages: 116
Pages: 147
Pages: 218
Pages: 98
Pages: 87