China's New Consumers

China's New Consumers
Author: Elisabeth Croll
Publisher: Routledge
Total Pages: 384
Release: 2006-09-26
Genre: Business & Economics
ISBN: 1134220545

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Combining economic trends with the author’s anthropological background, China’s New Consumers details the livelihoods and lifestyles of China's new and evolving social categories.


China's New Consumers
Language: en
Pages: 384
Authors: Elisabeth Croll
Categories: Business & Economics
Type: BOOK - Published: 2006-09-26 - Publisher: Routledge

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Combining economic trends with the author’s anthropological background, China’s New Consumers details the livelihoods and lifestyles of China's new and evol
Raising Consumers
Language: en
Pages: 319
Authors: Lisa Jacobson
Categories: Business & Economics
Type: BOOK - Published: 2004 - Publisher: Columbia University Press

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In the present electronic torrent of MTV and teen flicks, Nintendo and Air Jordan advertisements, consumer culture is an unmistakably important--and controversi
Creating Consumers
Language: en
Pages: 425
Authors: Carolyn M. Goldstein
Categories: Business & Economics
Type: BOOK - Published: 2012-05-28 - Publisher: Univ of North Carolina Press

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Home economics emerged at the turn of the twentieth century as a movement to train women to be more efficient household managers. At the same moment, American f
The Soul of the New Consumer
Language: en
Pages: 197
Authors: David Lewis
Categories: Business & Economics
Type: BOOK - Published: 2011-09-09 - Publisher: Hachette UK

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Unearths the essence of new consumer behavior, explores the drive for authenticity over commodity and looks at why this is
New Consumer Marketing
Language: en
Pages: 218
Authors: Susan Baker
Categories: Business & Economics
Type: BOOK - Published: 2004-11-19 - Publisher: John Wiley & Sons

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Because of the Internet and globalization, the fast moving consumer goods market has been turned on its head and made more competitive than ever. This book synt