The New PR Toolkit

The New PR Toolkit
Author: Deirdre Breakenridge
Publisher: FT Press
Total Pages: 284
Release: 2003
Genre: Business & Economics
ISBN: 9780130090256

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The New PR Toolkit is a compelling preview of the present and the future of public relations, and a practical roadmap for becoming a strategic communicator.


The New PR Toolkit
Language: en
Pages: 284
Authors: Deirdre Breakenridge
Categories: Business & Economics
Type: BOOK - Published: 2003 - Publisher: FT Press

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The New PR Toolkit is a compelling preview of the present and the future of public relations, and a practical roadmap for becoming a strategic communicator.
The New PR Toolkit
Language: en
Pages: 266
Authors: Deirdre Breakenridge
Categories:
Type: BOOK - Published: 2003 - Publisher:

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By now, PR professionals are well aware that a host of new tools have been created to transform their profession, presenting new opportunities and challenges fo
Social Media and Public Relations
Language: en
Pages: 177
Authors: Deirdre Breakenridge
Categories: Business & Economics
Type: BOOK - Published: 2012 - Publisher: Pearson Education

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This title, by social marketing pioneer Deirdre Breakenridge, teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands
The Public Relations Strategic Toolkit
Language: en
Pages: 402
Authors: Alison Theaker
Categories: Business & Economics
Type: BOOK - Published: 2012 - Publisher: Routledge

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Provides a structured approach to understanding public relations and corporate communications. Focus is on professional skills development and approaches that a
PR 2.0 Is Here
Language: en
Pages: 21
Authors: Deirdre K. Breakenridge
Categories: Business & Economics
Type: BOOK - Published: 2009-11-02 - Publisher: Pearson Education

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This Element nis an excerpt from PR 2.0: New Media, New Tools, New Audiences (ISBN: 9780321510075) by Deirdre Breakenridge. Available in print and digital forma