The Next Marketing Handbook For Independent Schools
Download The Next Marketing Handbook For Independent Schools full books in PDF, epub, and Kindle. Read online free The Next Marketing Handbook For Independent Schools ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
The Next Marketing Handbook for Independent Schools
Author | : Rick Cowan |
Publisher | : National Assn of Independent |
Total Pages | : 141 |
Release | : 1991-01-01 |
Genre | : Private schools |
ISBN | : 9780934338752 |
Download The Next Marketing Handbook for Independent Schools Book in PDF, Epub and Kindle
Suggestions for marketing independent schools are presented in this handbook, which revolves around the basic marketing model of defining mission/strategy, using the "5 P's" (product/services, price, place, production/delivery, promotion) and monitoring. Chapters by 18 contributors offer information on the following topics: basic marketing theory, morality in marketing, using marketing research, face-to-face marketing, putting life into admission publications, managing institutional identity, public relations, targeting print advertising, audiovisual marketing, information systems and enrollment management, the roles of the trustee and teachers in marketing, working with a marketing consultant, multicultural marketing, and understanding the international market. Appendices contain summaries of extensive marketing research conducted by the National Association of Individual Schools (NAIS). (LMI)
The Next Marketing Handbook for Independent Schools Related Books
Pages: 141
Pages:
Pages: 152
Pages:
Pages: 124