The Other Guy Blinked
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The Other Guy Blinked
| Author | : Roger Enrico |
| Publisher | : Bantam Books |
| Total Pages | : 296 |
| Release | : 1986 |
| Genre | : Business & Economics |
| ISBN | : |
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The intimately detailed, juicy insider's story of the leading competitors in the cola wars--Coke and Pepsi--and the savage advertising competition in whichPepsi ultimately came out ahead.
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