The Positive Case For Negative Campaigning
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Language: en
Pages: 270
Pages: 270
Type: BOOK - Published: 2015-02-06 - Publisher: University of Chicago Press
Turn on the television or sign in to social media during election season and chances are you’ll see plenty of negative campaigning. For decades, conventional
Language: en
Pages: 349
Pages: 349
Type: BOOK - Published: 2014-03-05 - Publisher: University of Chicago Press
Essays from the Stoic philosopher instructing how to find happiness in a world full of adversity. Lucius Annaeus Seneca (4 BCE–65 CE) was a Roman Stoic philos
Language: en
Pages: 194
Pages: 194
Type: BOOK - Published: 2004 - Publisher: Rowman & Littlefield
Negative campaigning is frequently denounced, but it is not well understood. Who conducts negative campaigns? Do they work? What is their effect on voter turnou
Language: en
Pages: 221
Pages: 221
Type: BOOK - Published: 2008-07-29 - Publisher: University of Chicago Press
Americans tend to see negative campaign ads as just that: negative. Pundits, journalists, voters, and scholars frequently complain that such ads undermine elect
Language: en
Pages: 297
Pages: 297
Type: BOOK - Published: 2020-07-08 - Publisher: University of Chicago Press
It is common knowledge that televised political ads are meant to appeal to voters' emotions, yet little is known about how or if these tactics actually work. Te
