The Power of Real-Time Social Media Marketing: How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World
Language: en
Pages: 270
Authors: Beverly Macy
Categories: Business & Economics
Type: BOOK - Published: 2011-01-07 - Publisher: McGraw Hill Professional

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Today's Hottest Trends for On-the-Spot Marketing! "A must read for media and marketers.” —Alan Cohen, CEO, OMD USA "What do fish tacos, data storage, and di
Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities
Language: en
Pages: 428
Authors: Bowen, Gordon
Categories: Business & Economics
Type: BOOK - Published: 2014-10-31 - Publisher: IGI Global

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For years, technology has been the impetus for progress in various processes, systems, and businesses; it shows no sign of ceasing further development. The appl
Tantalisingly Close
Language: en
Pages: 217
Authors: Imar de Vries
Categories: Social Science
Type: BOOK - Published: 2012 - Publisher: Amsterdam University Press

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A number of recent studies of mobile wireless communication devices focus on use values, social implications, changing norms and ethics, conversation strategies
Advertising and Branding: Concepts, Methodologies, Tools, and Applications
Language: en
Pages: 1838
Authors: Management Association, Information Resources
Categories: Business & Economics
Type: BOOK - Published: 2017-01-06 - Publisher: IGI Global

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Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods incre
Social Media Marketing Handbook
Language: en
Pages: 0
Authors: Jennifer Randle
Categories: Customer relations
Type: BOOK - Published: 2023 - Publisher:

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Imagine this: You, an ambitious entrepreneur, are eager to take your business to the next level. Your dream is to attract more customers, generate more revenue,