The Power Of Why
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The Power of Why
Author | : C. Richard Weylman |
Publisher | : Houghton Mifflin Harcourt |
Total Pages | : 181 |
Release | : 2013 |
Genre | : Business & Economics |
ISBN | : 0544026888 |
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When customers are deciding to buy, they have one focus: they want to know WIIFM (What's In It For Me). Weylman reveals to readers everywhere how to bring consumer-centric marketing to their own organization.
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