The Powerful Role Of Intangibles In The Coffee Value Chain
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The powerful role of intangibles in the coffee value chain
| Author | : World Intellectual Property Organization |
| Publisher | : WIPO |
| Total Pages | : 79 |
| Release | : 2017 |
| Genre | : Law |
| ISBN | : |
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The paper describes: a) the coffee industry and its GVC structure; b) the role that intangible assets play in value creation from both the supply and demand perspective; and c) the current and potential role of intellectual property tools in creating and retaining value, as well as providing economic upgrade options.
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