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The ideal companion to the author's bestselling The Product Manager's Handbook, The Product Manager's Field Guide expands upon the overview and the responsibilities of product managers and delves into specific skills, abilities, and competencies to help them improve their performance. It provides readers with tools and exercises for functions such as marketing, planning, forecasting, and new product development and offers step-by-step instructions for activities designed to monitor and assess product-planning efforts.
The ideal companion to the author's bestselling The Product Manager's Handbook, The Product Manager's Field Guide expands upon the overview and the responsibili
The essential guide to seamless product management for today’s fluid, unpredictable business world Long considered the most useful and insightful guide of its
Previous editions sold more than 17,000 copies Now includes a CD-ROM with Excel Worksheet templates and features new chapters on product management brand strate
Linda Gorchels's bestselling The Product Manager's Handbook introduced thousands of professionals to the expanding roles and responsibilities of a product manag
This firsthand road map will tell you what it takes to create a product that meets a customer's needs -- and avoid the pitfalls of product failure. Did you cut
