The Public Relations Strategic Toolkit

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The Public Relations Strategic Toolkit

Author	: Alison Theaker
Publisher	: Routledge
Total Pages	: 402
Release	: 2012
Genre	: Business & Economics
ISBN	: 0415676479

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Provides a structured approach to understanding public relations and corporate communications. Focus is on professional skills development and approaches that are widely recognised as 'best practice'. Original methods are considered alongside well established procedures to ensure the changing requirements of contemporary practice are reflected.

The Public Relations Strategic Toolkit Related Books

Language: en
Pages: 402

The Public Relations Strategic Toolkit

Authors: Alison Theaker

Categories: Business & Economics

Type: BOOK - Published: 2012 - Publisher: Routledge

GET EBOOK

Provides a structured approach to understanding public relations and corporate communications. Focus is on professional skills development and approaches that a

Language: en
Pages: 401

The Public Relations Strategic Toolkit

Authors: Alison Theaker

Categories: Business & Economics

Type: BOOK - Published: 2012-08-21 - Publisher: Routledge

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The Public Relations Strategic Toolkit provides a structured approach to understanding public relations and corporate communications. The focus is on profession

Language: en
Pages: 284

The New PR Toolkit

Authors: Deirdre Breakenridge

Categories: Business & Economics

Type: BOOK - Published: 2003 - Publisher: FT Press

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The New PR Toolkit is a compelling preview of the present and the future of public relations, and a practical roadmap for becoming a strategic communicator.

Language: en
Pages: 392

Managing Public Relations

Authors: Peter M. Smudde

Categories: Business & Economics

Type: BOOK - Published: 2023-03-02 - Publisher: Taylor & Francis

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The second edition of Managing Public Relations introduces students to the key concepts and practices involved in the day-to-day running of a PR operation, whet

Language: en
Pages: 266

The New PR Toolkit

Authors: Deirdre Breakenridge

Categories:

Type: BOOK - Published: 2003 - Publisher:

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By now, PR professionals are well aware that a host of new tools have been created to transform their profession, presenting new opportunities and challenges fo