The Real Coke The Real Story
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The Real Coke, the Real Story
| Author | : Thomas Oliver |
| Publisher | : Select Penguin |
| Total Pages | : 234 |
| Release | : 1987 |
| Genre | : History |
| ISBN | : 9780140104080 |
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In 1985, the Coca-Cola Company did the unthinkable; they destroyed an American institution; they changed the taste of Coke. This is the story of how the Coca-Cola Company failed to realize the value of its own product and how they turned the mistake into a marketing triumph.
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