The Real Coke, the Real Story Floor Display

The Real Coke, the Real Story Floor Display
Author: Thomas Oliver
Publisher:
Total Pages:
Release: 1987-12-01
Genre:
ISBN: 9780147791542

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In 1985, the Coca-Cola Company did the unthinkable; they destroyed an American institution; they changed the taste of Coke. This is the story of how the Coca-Cola Company failed to realize the value of its own product and how they turned the mistake into a marketing triumph.


The Real Coke, the Real Story Floor Display
Language: en
Pages:
Authors: Thomas Oliver
Categories:
Type: BOOK - Published: 1987-12-01 - Publisher:

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In 1985, the Coca-Cola Company did the unthinkable; they destroyed an American institution; they changed the taste of Coke. This is the story of how the Coca-Co
The Real Coke, the Real Story
Language: en
Pages: 190
Authors: Thomas Oliver
Categories: Business & Economics
Type: BOOK - Published: 2013-10-09 - Publisher: Random House

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“Examines why the set-in-its-ways Coca Cola Company tampered with a drink that had become an American institution—and blundered into one of the greatest mar
A Brief History of Seven Killings
Language: en
Pages: 706
Authors: Marlon James
Categories: Fiction
Type: BOOK - Published: 2015-09-08 - Publisher: Riverhead Books

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A tale inspired by the 1976 attempted assassination of Bob Marley spans decades and continents to explore the experiences of journalists, drug dealers, killers,
Inside Coca-Cola
Language: en
Pages: 271
Authors: Neville Isdell
Categories: Business & Economics
Type: BOOK - Published: 2011-10-25 - Publisher: Macmillan + ORM

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The first book by a Coca-Cola CEO tells the remarkable story of the company's revival Neville Isdell was a key player at Coca-Cola for more than 30 years, retir
Citizen Coke: The Making of Coca-Cola Capitalism
Language: en
Pages: 455
Authors: Bartow J. Elmore
Categories: Business & Economics
Type: BOOK - Published: 2014-11-03 - Publisher: W. W. Norton & Company

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"Citizen Coke demostrate[s] a complete lack of understanding about…the Coca-Cola system—past and present." —Ted Ryan, the Coca-Cola Company By examining �