The Regulation of Social Media Influencers

The Regulation of Social Media Influencers
Author: Catalina Goanta
Publisher: Edward Elgar Publishing
Total Pages: 352
Release: 2020-05-29
Genre: Law
ISBN: 1788978285

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In today’s society, the power of someone’s reputation, or influence, has been turned into a job: that of being a social media influencer. This role comes with promises, such as aspirational work, but is rife with challenges, given the controversy that often surrounds influencers. This is the first book on the regulation of social media influencers, that brings together legal, economic and ethical angles to further unveil the implications of influencer marketing.


The Regulation of Social Media Influencers
Language: en
Pages: 352
Authors: Catalina Goanta
Categories: Law
Type: BOOK - Published: 2020-05-29 - Publisher: Edward Elgar Publishing

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In today’s society, the power of someone’s reputation, or influence, has been turned into a job: that of being a social media influencer. This role comes wi
Social Media Influencers in Strategic Communication
Language: en
Pages: 164
Authors: Nils S. Borchers
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2021-12-21 - Publisher: Routledge

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This book seeks to draw a comprehensive picture of influencer collaborations from a strategic communication perspective. The contributors tackle strategic influ
Influencer Marketing
Language: en
Pages: 316
Authors: Sevil Yesiloglu
Categories: Business & Economics
Type: BOOK - Published: 2020-11-29 - Publisher: Routledge

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This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their c
Social Media Influencers
Language: en
Pages: 32
Authors: Abby Badach Doyle
Categories: Juvenile Nonfiction
Type: BOOK - Published: 2019-12-15 - Publisher: Gareth Stevens Publishing LLLP

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It seems crazy, but you really can make hundreds of thousands of dollars just by posting pictures online. "Social media influencer" is a real job for many peopl
Global Perspectives on Social Media Influencers and Strategic Business Communication
Language: en
Pages: 451
Authors: Bi, Nicky Chang
Categories: Business & Economics
Type: BOOK - Published: 2024-05-22 - Publisher: IGI Global

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In an era of social media, influencers wield unprecedented power over global consumer decisions. As digital natives increasingly turn to influencers for guidanc