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At a time when libraries are no longer the leading proprietors of information, many library professionals find themselves rethinking their purpose. In this collection of new essays, contributors share their experiences and ideas for keeping libraries integral to changing communities. Innovative approaches and best practices are discussed for strategic planning, packaging, branding and marketing, funding issues, physical spaces, collection needs and trends, partnerships, programming and services, professional education, and staffing.
At a time when libraries are no longer the leading proprietors of information, many library professionals find themselves rethinking their purpose. In this coll
First comprehensive treatment of ANSI and ISO standards for the C Library. Includes practical advice on using all 15 headers of the Library and covers the conce
Effectively marketing libraries by persuasively communicating their relevance is key to ensuring their future. Speaking directly to those in senior leadership p
This work skeptically explores the notion that the internet will soon obviate any need for traditional print-based academic libraries. It makes a case for the l
Branding is one part of the marketing process that focuses on developing a laser-clear message and the means to communicate that message to the intended audienc
