The Responsive Chord

The Responsive Chord
Author: Tony Schwartz
Publisher: Doubleday
Total Pages: 196
Release: 1974
Genre: Business & Economics
ISBN: 9780385088954

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Utilizes the resonance principle to explain the ways in which the electronic media is reviving nonlinear communication in modern society


The Responsive Chord
Language: en
Pages: 196
Authors: Tony Schwartz
Categories: Business & Economics
Type: BOOK - Published: 1974 - Publisher: Doubleday

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Utilizes the resonance principle to explain the ways in which the electronic media is reviving nonlinear communication in modern society
The Responsive Chord
Language: en
Pages: 0
Authors: Tony Schwartz
Categories: Business & Economics
Type: BOOK - Published: 2017 - Publisher: Mango

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Tony Schwartz, author of seminal text The Responsive Chord, is the progenitor of the study of media manipulation. As of 2016, his book is more important now tha
Media, the Second God
Language: en
Pages: 194
Authors: Tony Schwartz
Categories: Social Science
Type: BOOK - Published: 1983 - Publisher: Doubleday

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Examines the media's increasing influence in medicine, education, business, politics, and daily life
Essentials of Mass Communication Theory
Language: en
Pages: 226
Authors: Arthur Asa Berger
Categories: Language Arts & Disciplines
Type: BOOK - Published: 1995-07-05 - Publisher: SAGE

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'Solid and elegantly written introduction to its subject, up to speed with the current movements in the field, this is an excellent textbook for first-year stud
Agricultural Advertising
Language: en
Pages: 1148
Authors: Elmer E. Critchfield
Categories: Advertising
Type: BOOK - Published: 1912 - Publisher:

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