The Rise Of Marketing And Market Research
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The Rise of Marketing and Market Research
Author | : H. Berghoff |
Publisher | : Springer |
Total Pages | : 507 |
Release | : 2012-10-29 |
Genre | : History |
ISBN | : 1137071281 |
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This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship.
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