The Rise Of Over The Top Ott Media And Implications For Media Consumption And Production
Download The Rise Of Over The Top Ott Media And Implications For Media Consumption And Production full books in PDF, epub, and Kindle. Read online free The Rise Of Over The Top Ott Media And Implications For Media Consumption And Production ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
The Rise of Over-the-Top (OTT) Media and Implications for Media Consumption and Production
Author | : Kalorth, Nithin |
Publisher | : IGI Global |
Total Pages | : 318 |
Release | : 2024-01-24 |
Genre | : Social Science |
ISBN | : |
Download The Rise of Over-the-Top (OTT) Media and Implications for Media Consumption and Production Book in PDF, Epub and Kindle
The rapid increase in popularity of major streaming services is having a massive impact on more traditional media outlets. Over-the-Top (OTT) Media is the term given to these types of services, which bypass the traditional media sources through an internet connection. How will OTT media force traditional forms of media to adjust and adapt in order to remain relevant? The Rise of Over-the-Top (OTT) Media and Implications for Media Consumption and Production is a timely edited volume that delves into the transformative emergence of Over-the-Top (OTT) media, which is reshaping the landscape of media consumption and production. The book traces the historical roots of OTT media, establishing a contextual understanding of its rapid rise and impact on the industry. Analyzing the complex web of business models and revenue streams in the OTT industry, the publication sheds light on the competitive dynamics, the entry of new players, and the subsequent effects on traditional media companies. It offers a fresh perspective, recognizing OTT media as a distinct and transformative medium, different from conventional film and television studies. Navigating the myriad aspects of OTT media, the book examines market trends and dynamics, showcasing the intricate technological infrastructure of OTT services, encompassing platforms, devices, and delivery methods. Engaging with contemporary issues, the book investigates the intersections of OTT media with news, entertainment, advertising, marketing, and the global south, fostering a holistic understanding of its far-reaching impact. As an essential reference for scholars, researchers, and media professionals, this book not only helps unravel the complexities of this rapidly evolving medium but also equips its readers with valuable insights to navigate the dynamic digital media landscape.
The Rise of Over-the-Top (OTT) Media and Implications for Media Consumption and Production Related Books
Pages: 318
Pages: 351
Pages: 809
Pages: 454
Pages: 285