The Role Of Resources In Global Competition
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The Role of Resources in Global Competition
| Author | : John Fahy |
| Publisher | : Routledge |
| Total Pages | : 218 |
| Release | : 2002-09-06 |
| Genre | : Business & Economics |
| ISBN | : 1134560184 |
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This book looks at the question of how firms attain a sustainable competitive advantage in a global environment characterised by above average levels of geographic scope, marketing convergence and cross-national interdepencies.
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