The SAGE Handbook of Digital Marketing
Language: en
Pages: 593
Authors: Annmarie Hanlon
Categories: Business & Economics
Type: BOOK - Published: 2022-06-10 - Publisher: SAGE

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This Handbook strives to advance the study and understanding of this domain and provides a digital marketing journey that flows from methods and methodologies.
The SAGE Handbook of Social Media Marketing
Language: en
Pages: 425
Authors: Annmarie Hanlon
Categories: Business & Economics
Type: BOOK - Published: 2022-06-16 - Publisher: SAGE

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Social media marketing has become indispensable for marketers who utilize social media to achieve marketing objectives ranging from customer care to advertising
The SAGE Handbook of Digital Marketing
Language: en
Pages: 0
Authors: Annmarie Hanlon
Categories: Internet marketing
Type: BOOK - Published: 2022 - Publisher:

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This Handbook strives to advance the study and understanding of this domain and provides a digital marketing journey that flows from methods and methodologies.
The SAGE Handbook of Marketing Ethics
Language: en
Pages: 975
Authors: Lynne Eagle
Categories: Business & Economics
Type: BOOK - Published: 2020-10-05 - Publisher: SAGE

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The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more op
The SAGE Handbook of Marketing Theory
Language: en
Pages: 546
Authors: Pauline Maclaran
Categories: Business & Economics
Type: BOOK - Published: 2009-12-04 - Publisher: SAGE

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Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international