The Small Business' Guide to Social CRM
Language: en
Pages: 219
Authors: Craig M. Jamieson
Categories: Business & Economics
Type: BOOK - Published: 2014-10-01 - Publisher: Packt Publishing Ltd

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If you want to effectively manage and build your customer base to drive your business forward, this book will provide you with the knowledge and strategies you
The Definitive Guide to Social CRM
Language: en
Pages: 273
Authors: Barton J. Goldenberg
Categories: Business & Economics
Type: BOOK - Published: 2015 - Publisher: Pearson Education

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Social CRM is already enabling innovative companies to engage customers through powerfully effective two-way dialogues, and to build customer-centric strategies
Social CRM For Dummies
Language: en
Pages: 336
Authors: Kyle Lacy
Categories: Business & Economics
Type: BOOK - Published: 2013-05-17 - Publisher: John Wiley & Sons

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Discover great ways to engage your customers through the social web Social CRM is an evolving tool to help you engage your customers, interact with them, and de
Social CRM Applications and Impact in Small Businesses
Language: en
Pages:
Authors: Levi Bridge
Categories: Small business
Type: BOOK - Published: 2017 - Publisher:

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The present study explored the effect social customer relationship management (CRM) on. Small businesses typically have limited resources and thus use an inform
The Social Customer: How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and Followers
Language: en
Pages: 306
Authors: Adam Metz
Categories: Business & Economics
Type: BOOK - Published: 2011-08-16 - Publisher: McGraw Hill Professional

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"The social customer is your NEW customer. And if you don’t recognize it, they will be someone else’s new customer. Adam Metz presents a clear, concise game