The Social Psychology Of Consumer Behaviour

The Social Psychology Of Consumer Behaviour
Author: Bagozzi, Richard
Publisher: McGraw-Hill Education (UK)
Total Pages: 238
Release: 2002-08-01
Genre: Psychology
ISBN: 0335207227
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Ouvrage théorique permettant d'appréhender les attitudes et comportement des consommateurs et examinant comment le marketing peut influencer les processus.


The Social Psychology Of Consumer Behaviour
Language: en
Pages: 238

The Social Psychology Of Consumer Behaviour

Authors: Bagozzi, Richard
Categories: Psychology
Type: BOOK - Published: 2002-08-01 - Publisher: McGraw-Hill Education (UK)

GET EBOOK

Ouvrage théorique permettant d'appréhender les attitudes et comportement des consommateurs et examinant comment le marketing peut influencer les processus.
Social Psychology of Consumer Behavior
Language: en
Pages: 407

Social Psychology of Consumer Behavior

Authors: Michaela Wanke
Categories: Business & Economics
Type: BOOK - Published: 2008-12-16 - Publisher: Psychology Press

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This volume provides coverage of the latest social-psychological research into consumer behavior, including cognitive and affective processes, media influences,
Social Psychology of Consumer Behavior
Language: en
Pages: 786

Social Psychology of Consumer Behavior

Authors: Michaela Wanke
Categories: Psychology
Type: BOOK - Published: 2008-12-16 - Publisher: Psychology Press

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The Social Psychology of Consumer Behavior brings together the most promising and theoretically fruitful research developments by internationally renowned schol
The Social Psychology of Consumer Behaviour
Language: en
Pages: 248

The Social Psychology of Consumer Behaviour

Authors: Richard P. Bagozzi
Categories: Business & Economics
Type: BOOK - Published: 2002 - Publisher:

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The aim of this volume is to illuminate an area of intense academic and wider interest, bringing together research and practical insights into how theories in s
Consumerology, New Edition
Language: en
Pages: 300

Consumerology, New Edition

Authors: Philip Graves
Categories: Business & Economics
Type: BOOK - Published: 2013-01-24 - Publisher:

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Philip Graves explores the “mind gap” between conscious and unconscious thought – and behavior