The Strategic Partnering Handbook
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The Strategic Partnering Handbook
Author | : Lendrum |
Publisher | : |
Total Pages | : |
Release | : 2010-04-07 |
Genre | : |
ISBN | : 9780070998704 |
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The Strategic Partnering Handbook is an internationally renowned how-to guide for creating successful partnerships and alliances both within and across borders. While previous editions have all been top sellers, today's rapidly changing global business environment requires a new edition featuring revised strategies coupled with current case studies and examples. Lendrum argues that in order for businesses to grow and achieve a sustainable competitive advantage, they must develop quality relationships between customers and suppliers - both within and outside the organisation. To illustrate this point he draws on fresh case studies and research to present the many facets of modern strategic partnering.
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