The Strategic Planning Guide For Event Professionals
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The Strategic Planning Guide for Event Professionals
| Author | : Christy Lamagna |
| Publisher | : |
| Total Pages | : 206 |
| Release | : 2018-11 |
| Genre | : Business & Economics |
| ISBN | : 9781732563810 |
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Christy Lamagna's expertise lies in turning events into powerful sales tools that drive business value. In this book, she definitively demonstrates how companies seeking a competitive edge can embrace strategic event planning. Transform your meetings to deliver quantifiable ROI and influence what your target audiences feel, think, say and do.
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