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This book summarises Mark Casson’s recent research on the multinational enterprise. This work is firmly rooted in history and examines the evolution of the internalisation theory of the multinational enterprise over the past forty years and, in the light of this, considers its potential for further development. The book also explores internationalisation theory in respect to marketing and brands, the supply chain, risk management as well as methodology.
This book summarises Mark Casson’s recent research on the multinational enterprise. This work is firmly rooted in history and examines the evolution of the in
This book brings together the work of noted authorities in the field of multinational enterprises who explain and debate the merits of internalization theory as
Multinational enterprises must contend with increasingly challenging conditions in the international business environment. This Handbook explores how classic pr
'Thankfully, the new edition of this popular book retains all that made the original so impressive and useful. Six important theoretical perspectives of the mul
