The Use of Foreign Languages and Materials in Advertising

The Use of Foreign Languages and Materials in Advertising
Author: Jean J. Boddewyn
Publisher:
Total Pages: 28
Release: 1978
Genre: Advertising laws
ISBN:

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The Use of Foreign Languages and Materials in Advertising
Language: en
Pages: 28
Authors: Jean J. Boddewyn
Categories: Advertising laws
Type: BOOK - Published: 1978 - Publisher:

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Foreign Languages in Advertising
Language: en
Pages: 263
Authors: Jos Hornikx
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2019-12-17 - Publisher: Springer Nature

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This book presents a comprehensive account of the use and effects of foreign languages in advertising. Based on consumer culture positioning strategies in marke
Foreign Languages, Materials, Trade and Investment in Advertising
Language: en
Pages: 88
Authors: Jean Jules Boddewyn
Categories: Advertising laws
Type: BOOK - Published: 1985 - Publisher:

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Symbolic Values of Foreign Language Use
Language: en
Pages: 309
Authors: Harald Haarmann
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2011-09-12 - Publisher: Walter de Gruyter

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CONTRIBUTIONS TO THE SOCIOLOGY OF LANGUAGE brings to students, researchers and practitioners in all of the social and language-related sciences carefully select
Dynamics of International Advertising
Language: en
Pages: 382
Authors: Barbara Mueller
Categories: Advertising
Type: BOOK - Published: 2011 - Publisher: Peter Lang

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"The second edition of this great book brings a wealth of updates and insights into international advertising. Barbara Mueller has a knack of drawing you in so