The Users Journey
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The User's Journey
Author | : Donna Lichaw |
Publisher | : Rosenfeld Media |
Total Pages | : 161 |
Release | : 2016-03-22 |
Genre | : Design |
ISBN | : 1933820365 |
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Like a good story, successful design is a series of engaging moments structured over time. The User’s Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a “story first” approach can transform your product, feature, landing page, flow, campaign, content, or product strategy.