Theatre Management In America

In this second revised edition of his book first published in 1974, Langley analyzes theater management principles and practice with updated examples. He has added major new chapters on non-profit professional theater, presenting organizations, and budget planning; and he has expanded existing material on marketing, computerized ticketing, advertising, fundraising, U.S. labor law and collective bargaining, audience psychology, and managing the artisic temperament. The appendices include a sample National Endowment for the Arts application form and an annotated guide to national and regional arts service organizations. ISBN 0-89676-115-0: $37.50.