This Business of Global Music Marketing

This Business of Global Music Marketing
Author: Tad Lathrop
Publisher:
Total Pages: 300
Release: 2007
Genre: Music
ISBN:

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This book provides advice on presenting and selling music worldwide. Topics covered include choosing foreign markets, planning a basic global business strategy, producing and packaging music for global sale, placing and pricing music for foreign sale, distributing digital music globally, planning integrated marketing communications, using live performance and radio play to promote globally, exploiting co-marketing opportunities outside the music industry, and profiting from global music publishing.


This Business of Global Music Marketing
Language: en
Pages: 300
Authors: Tad Lathrop
Categories: Music
Type: BOOK - Published: 2013-04-03 - Publisher: Billboard Books

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Think BIG—capture the global music market. Worldwide tours, internet downloads, international album distribution–the global market for music is expanding wi
This Business of Global Music Marketing
Language: en
Pages: 300
Authors: Tad Lathrop
Categories: Music
Type: BOOK - Published: 2007 - Publisher:

GET EBOOK

This book provides advice on presenting and selling music worldwide. Topics covered include choosing foreign markets, planning a basic global business strategy,
Music Marketing
Language: en
Pages: 178
Authors: Mike King
Categories: Music
Type: BOOK - Published: 2009-08-01 - Publisher: Hal Leonard Corporation

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(Berklee Press). Sell more music! Learn the most effective marketing strategies available to musicians, leveraging the important changes and opportunities that
This Business of Music Marketing and Promotion
Language: en
Pages: 328
Authors: Tad Lathrop
Categories: Business & Economics
Type: BOOK - Published: 1999 - Publisher:

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The maxim in the music industry has always been “You can’t make it on talent alone,” and withThis Business of Music Marketing & Promotion,you don’t have
The Music Export Business
Language: en
Pages: 228
Authors: Stephen Chen
Categories: Business & Economics
Type: BOOK - Published: 2021-04-11 - Publisher: Routledge

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The Music Export Business examines the workings of the fast-changing world of music industry exports. The music industry is in a state of flux, resulting from c