Thoughts Of A 87 Year Old
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On Becoming a Consumer
Author | : James U. McNeal |
Publisher | : Routledge |
Total Pages | : 430 |
Release | : 2007 |
Genre | : Business & Economics |
ISBN | : 075068335X |
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'On Becoming a Consumer' is an easy-to-read theoretical discussion of the development of consumer behaviour patterns from age zero to 100 months - the time period during which people become bona fide consumers according to the author's consumer behaviour research.
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