Tourism Planning and Destination Marketing

Tourism Planning and Destination Marketing
Author: Mark Anthony Camilleri
Publisher: Emerald Group Publishing
Total Pages: 345
Release: 2024-01-16
Genre: Travel
ISBN: 1804558885

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Authored by more than 20 leading academics and providing in-depth coverage of a wide array of economic, social, technological and environmental realities in tourism planning and development, this volume is the latest in the field of tourism, theory and practice.


Tourism Planning and Destination Marketing
Language: en
Pages: 345
Authors: Mark Anthony Camilleri
Categories: Travel
Type: BOOK - Published: 2024-01-16 - Publisher: Emerald Group Publishing

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Authored by more than 20 leading academics and providing in-depth coverage of a wide array of economic, social, technological and environmental realities in tou
Marketing and Managing Tourism Destinations
Language: en
Pages: 898
Authors: Alastair M. Morrison
Categories: Business & Economics
Type: BOOK - Published: 2023-07-31 - Publisher: Taylor & Francis

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Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume.
Marketing Tourism Destinations
Language: en
Pages: 242
Authors: Ernie Heath
Categories: Business & Economics
Type: BOOK - Published: 1992-02-14 - Publisher: John Wiley & Sons

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Provides detailed information on planning for tourism development and marketing in any region or community with emphasis on cases applicable to various parts of
Strategic Perspectives in Destination Marketing
Language: en
Pages: 429
Authors: Camilleri, Mark Anthony
Categories: Business & Economics
Type: BOOK - Published: 2018-08-17 - Publisher: IGI Global

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The marketing of a destination necessitates effective strategic planning, decision making and organization. Notwithstanding, the destination managers should pos
Destination Marketing and Management
Language: en
Pages: 380
Authors: Youcheng Wang
Categories: Business & Economics
Type: BOOK - Published: 2011 - Publisher: CABI

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This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in partic