Tourism Products
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The Marketing of Tourism Products
| Author | : A. V. Seaton |
| Publisher | : Arden Shakespeare |
| Total Pages | : 568 |
| Release | : 1996 |
| Genre | : Business & Economics |
| ISBN | : |
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This text focuses on the concept and marketing of the tourism product. It is intended to be of interest to tourism and business students and tourism planners in public and private business. Topics covered include: core marketing ideas; pricing tourism products; and tourism marketing in East Europe.
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