Trade Marks and Brands

Trade Marks and Brands
Author: Lionel Bently
Publisher: Cambridge University Press
Total Pages: 0
Release: 2011-03-03
Genre: Law
ISBN: 9780521187923

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Developments in trade marks law have called into question a variety of basic features, as well as bolder extensions, of legal protection. Other disciplines can help us think about fundamental issues such as: what is a trade mark? What does it do? What should be the scope of its protection? This volume assembles essays examining trade marks and brands from a multiplicity of fields: from business history, marketing, linguistics, legal history, philosophy, sociology and geography. Each chapter pairs lawyers' and non-lawyers' perspectives, so that each commentator addresses and critiques his or her counterpart's analysis. The perspectives of non-legal fields are intended to enrich legal academics' and practitioners' reflections about trade marks, and to expose lawyers, judges and policy-makers to ideas, concepts and methods that could prove to be of particular importance in the development of positive law.


Trade Marks and Brands
Language: en
Pages: 0
Authors: Lionel Bently
Categories: Law
Type: BOOK - Published: 2011-03-03 - Publisher: Cambridge University Press

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Developments in trade marks law have called into question a variety of basic features, as well as bolder extensions, of legal protection. Other disciplines can
Trademarks, Brands, and Competitiveness
Language: en
Pages: 271
Authors: Teresa da Silva Lopes
Categories: Business & Economics
Type: BOOK - Published: 2010-05-04 - Publisher: Routledge

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Trade Marks, Brands and Competitiveness brings together scholars from a variety of disciplines to provide a critical account of the contribution of branding to
Trademarks, Brands, and Competitiveness
Language: en
Pages: 382
Authors: Teresa da Silva Lopes
Categories: Business & Economics
Type: BOOK - Published: 2010-05-04 - Publisher: Routledge

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This book examines trademarks and brands, and their historical role in national competitive and comparative advantage and in overall economic growth. The contri
Registered Trademark
Language: en
Pages: 106
Authors: Cheryl Lorraine Hodgson
Categories: Business & Economics
Type: BOOK - Published: 2019-10-08 - Publisher: Brandaide Press

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Registered trademarks provide online security for valuable intangible brand assets. A registered trademark stakes out your exclusive rights for the goods and se
Making a Mark: An Introduction to Trademarks for Small and Medium-Sized Enterprises
Language: en
Pages: 36
Authors: World Intellectual Property Organization
Categories: Law
Type: BOOK - Published: 2004-10-12 - Publisher: WIPO

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This guide is the first in a series of guides on “Intellectual Property for Business.” It is devoted to trademarks, a central element in the marketing and b